WOW Logistics recently welcomed Carl Fowler as Chief Commercial Officer.
Fowler comes to WOW Logistics with more than two decades of executive-level supply chain leadership. Prior to WOW Logistics, Fowler was the Senior Vice President of Sales at Source Logistics, overseeing sales and marketing strategies to drive growth initiatives and accomplish business objectives. Before that, he held senior leadership roles at Lineage Logistics and Americold, where he managed global responsibilities as Senior Vice President of Sales and Marketing.
As Chief Commercial Officer, Fowler is responsible for the commercial strategy and development of WOW Logistics. He oversees sales, marketing, and business development efforts, ensuring alignment with company goals and business objectives. He will lead storage expansion initiatives, identify new market opportunities, oversee lead generation, and ensure effective movement of opportunities through the sales cycle, contributing to market expansion and long-term profitability.
“I’m excited to help a storied organization write a new chapter – honoring WOW’s legacy of caring for customers and employees while translating its unique strengths into a new era of growth and expansion alongside our private equity partners,” said Fowler.
To start, he will focus on developing a thorough understanding of WOW’s business and personnel so he can optimize processes, generate new ideas, and maximize overall effectiveness. Additionally, he will familiarize himself with the company’s customer base to develop strategic plans that support growth initiatives.
“As I step into my role, my priority is to immerse myself in WOW’s operations and build strong connections with the team,” said Fowler. “This approach allows me to start identifying strengths as well as opportunities for improvement while tailoring strategies to help customers achieve their goals.”
Moving forward, Fowler will focus on leveraging WOW’s strengths and unique value to identify opportunities to accelerate cold storage expansion with strategic customers, drive new market development, and deploy capital to deliver greater value and customer support.
“Carl brings more than 20 years of experience in logistics and cold storage development to the company,” said Howard Kamerer, CEO and Chairman. “His guidance will be pivotal in shaping WOW’s strategic direction and driving the company’s next phase of success.”
