WOW Logistics® recently promoted Ashly Radka to Director of Marketing.
Radka started with WOW in 2019 as a Marketing & Events Coordinator. In 2020, she was promoted to Manager of CRM & Marketing Automation where she led the development and implementation of marketing automation strategies, assisted with sales operations, oversaw campaign and CRM management, analyzed marketing and web analytics, and coordinated email marketing.
As Director of Marketing, Radka is responsible for establishing annual marketing plans that support company goals and objectives, providing strategic direction of marketing projects, driving the integration of sales and marketing efforts, and identifying and monitoring marketing initiative KPIs.
“I’m excited to further collaborate with the sales team to develop effective campaigns, optimize processes, and evolve tools,” said Radka.
Short-term, she aims to enhance marketing operations by streamlining workflows and activities.
“Taking the time to remove excess steps from our processes and focus on the right tasks will benefit us in the long run,” said Radka. “It will speed up productivity and generate even better results.”
Moving forward, her goal is to leverage the talent within her team to create and execute marketing initiatives that propel company growth.
“Over the past 14 months, I have been extremely impressed with Ashly’s knowledge, leadership, and work ethic,” said Tom Clark, Chief Commercial Officer. “She has made countless contributions to our marketing and sales efforts. The current marketing team is driven, talented, and contributing at a high level to the success at WOW, which will make this transition seamless.”
Prior to WOW Logistics, Radka was a Marketing Intern with U.S. Venture, Inc., aiding in the launch of a new Salesforce prospecting tool, developing tools to empower sales reps, researching industry trends, and creating content for the customer portal. During her tenure with WOW, she developed skills in event management, sales operations, marketing automation, and campaign management.
