Privacy Policy

WOW Logistics Company, LLC (“we,” “us,” or “our”) values your privacy rights. We have developed this privacy policy (“Privacy Policy”) to inform you about how we collect, use, share, disclose and protect Personal Information, including information we collect through https://wowlogistics.com/and its related websites, (together, the “Site”) as well as when you use or obtain any of our products or services (the “Services”) or otherwise interact with us.

WE MAY MODIFY THIS PRIVACY POLICY AT ANY TIME. ALL CHANGES WILL BE EFFECTIVE IMMEDIATELY UPON POSTING TO THE SITE. MATERIAL CHANGES WILL BE CONSPICUOUSLY POSTED ON THE SITE, THE TOP OF THIS PRIVACY POLICY, OR OTHERWISE COMMUNICATED TO YOU.

IF YOU ARE A CALIFORNIA RESIDENT, PLEASE SEE THE “YOUR CALIFORNIA PRIVACY RIGHTS SECTION” AT THE BOTTOM OF THIS PRIVACY POLICY FOR ADDITIONAL TERMS THAT MAY APPLY TO YOU.

1. What is Personal Information?
   For purposes of this Policy, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal Information does not include information that is “publicly available” as defined under applicable data privacy laws or deidentified or aggregated information.
2. Personal Information We Collect
   We collect the following categories of Personal Information when you use our Site or Services, or otherwise interact with us.
3. Sources of Personal Information We Collect
   We collect Personal Information in three ways: Personal Information that you provide directly to us, Personal Information that we collect automatically using technologies such as Cookies, and information we collect from third party sources.Personal Information You Provide Directly to Us

   User Communications. When you communicate with us, we collect information that you choose to share with us, including contact information such as name, mailing address, email address, and phone number, including when you fill out our Contact Us webform.

   Feedback. When you provide feedback regarding the Site and Services to us which contains Personal Information.

   Job Applications. When you submit job application materials, such as your resume.

   Personal Information We Collect Automatically Using Technology

   Cookies & Other Tracking Technologies. Our Site collects certain information about you and your use of our Site and Services automatically. We use cookies and other tracking technologies (collectively “Cookies”) when you use our Site and Services. To learn more about how we use Cookies and your options to limit the data collected from our Site, see the section titled “Access to and Control Over Your Personal Information” below.

   Personal Information We Receive from Third Parties

   We collect Personal Information from the following categories of third-party sources:

   • Service providers
   • Analytics providers or market research companies, and data brokers, such as ZoomInfo
   • Business partners
4. How We Use Your Personal Information
   We use your Personal Information to provide, analyze, administer, enhance, and personalize our Site and the Services we provide to you. We may use your Personal Information in the following ways:
   • Provisions of Services.  We use Personal Information to process Service requests, evaluate freight quote requests, deliver our Services to you, and to provide access to our Site’s online features and other Services, such as the Dairy Dashboard, Freight Quote Tool, and Vendor Request Forms.
   • Evaluation of Credit.  We use Personal Information when you submit a Customer Credit Application to evaluate your company’s credit eligibility.
   • Customer Service.  We will communicate with you about the Services, including to respond to your customer service requests or any other inquiry or correspondence you send to us
   • Marketing and Advertising.  We use Personal Information to analyze, develop and improve the Site and our Services, to monitor and analyze trends and Site usage and traffic and to serve targeted advertising.
   • Analytics.   We use Personal Information to analyze and better understand how users engage with our Site and how they access and use our Services, to monitor, evaluate, and analyze trends, and to determine which features and portions of our Services are most popular, how they are used, and the results that are obtained.
   • Recruitment and Employment.  We use Personal Information to evaluate your job application and other information you submit in support of that application; and use Personal Information in connection with administering your employment and benefits.
   • Security.  We use Personal Information to prevent, detect, investigate, or remediate security or other legal concerns, including fraud.
   • Protect Proprietary and Intellectual Property Rights.  We use Personal Information to protect our intellectual property or the intellectual property rights of third parties, , including the copyright-protected content on the Site and incorporated into the Services.
   • Compliance with Laws, Governmental and Law Enforcement Requests. We use Personal Information to comply with applicable laws, regulations, or industry requirements; to respond to law enforcement requests and as required by applicable law, including responding to court orders, subpoenas, search warrants, or other governmental requests;
   • Business Transactions. We use Personal Information in connection with a due diligence process for any contractual relationships or in the case of a merger, change of control, in the case of an asset sale, equity sale, financing, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets or equity.
   • To Respond to Your Requests. We use Personal Information to fulfill any other purpose for which you provide your Personal Information.
5. How We Disclose and Share Your Personal Information
   We may disclose or share your Personal Information with the following entities for the reasons set forth below:
   • Service providers.  We may disclose your Personal Information to service providers to perform business functions, process your data and to help provide our Site and Services.  These service providers perform functions for us such as web hosting and data storage, warehouse solutions, contract operations, transportation and consulting services, assistance with our commodity purchase program, and providing technology solutions.
   • Analytics providers. We may share your Personal Information with companies that provide us with analytics services regarding the operation and use of our Site and to help collect and analyze Personal Information.
   • Targeted Advertising and Marketing Services.  We may share Personal Information towith  companies that perform targeted advertising and marketing services for us.
   • Social media companies.  We may share Personal Information to allow you to interface between your social media accounts and our Site.
   • Professional Advisors. We may disclose Personal Information to receive advice from our professional advisors, such as our attorneys, accountants, financial advisors, and business advisors.
   • For legal or security reasons. We may disclose Personal Information about you for legal or security reasons if we reasonably believe that disclosing the Personal Information is needed to:
     • Comply with any valid legal process, governmental request, or applicable laws, rules, or regulations;
     • Investigate, remedy, or enforce potential violations of our Terms of Use;
     • Protect our rights, property, and safety, our users, our customers, our employees, or third parties; and
     • Detect and resolve any fraud or security concerns.
   • As part of a Business Transaction.   If we are involved in evaluating or conducting due diligence related to a business transaction, a merger, asset sale, equity sale, financing, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets or equity, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, we may disclose Personal Information held by us.  We may transfer all of your Personal Information to a third party as part of the transaction and that Personal Information will then be in the control of that business entity.  In such a case, your Personal Information may be subject to a privacy policy which differs from this privacy policy.
   • With your consent. We may share Personal Information in other ways if you give us consent or direct us to do so.
6. Access to and Control Over Your Personal Information
   WHow We Use Cookies and Other Tracking Technologies

   Cookies are small text files that are sent to your browser from a website’s computers and stored on your computer or device. We and our advertising, marketing, data analytics providers and service providers use cookies and other tracking technologies, such as unique advertising identifiers, to collect Personal Information about your activity, browser, and device, when you use our Site, specifically:

   • Remembering your preferences;
   • Uniquely identifying each user session when you access the Site and Services;
   • Compiling aggregated statistics to analyze how the Site and Services are used; and
   • Presenting you with targeted advertising, including our content presented on another website and across devices.

   Most web browsers are set to accept cookies by default. If you prefer, you may choose to disable cookies on your browser (see below), but doing so may prevent you from using the full features of the Services. You cannot disable all cookies, such as cookies that are essential to the functioning of the Site. You can manually delete persistent cookies, or cookies that track your activity across websites, through your browser settings.

   We may allow third parties use cookies on our Site. They may collect Personal Information about how you use our Site and Services and other websites and online services over time and across different services. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity.

   Targeted  Advertising

   Some companies may use Personal Information collected on our Site to deliver advertisements on our behalf, targeted to your interests and preferences, on our Site or on other websites or applications you may visit.

   You can understand which third parties have currently enabled cookies for your browser or mobile device and how to opt-out of some of those cookies by accessing the Network Advertising Initiative’s website at http://optout.networkadvertising.org or the Digital Advertising Alliance’s website at http://optout.aboutads.info. For more information on mobile-specific opt-out choices, please visit http://www.networkadvertising.org/mobile-choices from your mobile device. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads.

   Third Party Analytics Providers

   Google Analytics. We have enabled and implemented Google Analytics on our Site. To prevent data from being used by Google Analytics, follow the instructions to download and install the Google Analytics Opt-out Browser Add-on for each web browser you use. Using the Google Analytics Opt-Out Browser Add-On will not prevent us from using other analytics tools and will not prevent data from being sent to the Site themselves or to Google. Opting out will not affect your use of the Site. For more information on how Google uses Personal Information, visit Google’s Privacy Policy and Google’s page on How Google uses data when you use our partners’ sites or apps.

   Pardot, a Salesforce product. We use first party cookies to help us gather information and execute our email marketing campaigns. Because these cookies are not maintained by Salesforce, Pardot does not send Salesforce any data.

   Opt-Out of Marketing Emails

   If you sign up to receive electronic communications, you consent to our sending such electronic communications to you using the email address you provide. If you no longer want to receive electronic marketing communications from us, please use the “unsubscribe” button found on the emails you received.

7. Other Information About Our Privacy Practices
   Links To Other Web Sites and ServicesThe Site contains a number of links to other websites. We do not control these websites and are not responsible for the security or privacy practices of those other websites, the products or services offered by those websites, or the content appearing on those websites. This Privacy Policy does not apply to those websites. We do not endorse any of the products or services marketed on those other websites. Your browsing and interactions on any third-party website or service, including those that have a link to our Site, are subject to that third party’s own rules and privacy policies. Please read the terms of such websites carefully and exercise care when providing your Personal Information.

   Social Media Websites

   We are active on social media, including Facebook, YouTube, and LinkedIn (“Social Media”). Anything you post on Social Media is public information and will not be treated confidentially. We may post (or re-post) on the Site and our Social Media pages any comments or content that you post on our Social Media pages. Your use of Social Media is governed by the privacy policies and terms of the third parties that own and operate those websites and not by this Policy. We encourage you to review those policies and terms.

   YouTube. We use the YouTube application programming interface (API) services to allow you to access YouTube content from our Site. Your use of YouTube is governed by YouTube’s Terms of Service and Privacy Policy and not by our Terms of Use or Privacy Policy. We encourage you to read the YouTube Terms of Service and Privacy Policy which are available on its website at https://www.youtube.com/t/terms).

   Security

   We employ reasonable administrative, technical and operational safeguards designed to prevent unauthorized access to or acquisition of your Personal Information. We also maintain a business continuity plan and retain regular backups for the data we maintain.

   Children’s Data

   The Site and Services are only intended for individuals over the age of 18. We do not knowingly collect, sell, or share information from children under the age of 18. Children under the age of 18 are prohibited from submitting any Personal Information to us through the Services or the Site. If you are a parent or guardian of someone under the age of 18 and discover that your child has submitted Personal Information to us, please contact us using a method below and we will use good faith efforts to remove it from our systems.

8. Contact Us
   If you have any questions about this Privacy Policy or our data practices, please contact us by:Email: ma*******@wo**********.com

   Phone: 800-236-3565

   Mail: 1450 McMahon Drive, Neenah, WI 54956

9. Your California Privacy Rights
   TERMS APPLICABLE TO CALIFORNIA RESIDENTS ONLYUnder the California Consumer Privacy Act of 2018 and its implementing regulations (“CCPA”), California residents have additional rights with regard to their Personal Information. We have provided a summary of those rights below. Please note that these rights are subject to certain exceptions under the CCPA. In the event of a conflict between this Section and the remainder of this Privacy Policy, this Section shall take precedence only for California residents. Certain capitalized terms not defined in this Privacy Policy have the meanings set forth in the CCPA.

   Selling, Sharing, and Disclosure of Personal Information in the Last 12 Months

   In the last 12 months, we have not “Sold,” your Personal Information (as defined under the CCPA) to a third party for commercial purposes in exchange for monetary compensation.

   In the past 12 months, we have “Shared,” (as defined in the CCPA), your Personal Information to  certain third parties to serve targeted advertising to you, perform website analytics and to allow you to interact with our Site through social media.

   • Internet Activity

   In the past 12 months, we have “Disclosed,” as defined in the CCPA, the following categories of Personal Information, to our service providers, who act on our behalf when they provide services to us. Our service providers can only use your Personal Information at our direction to perform services on our behalf:

   • Identifiers, Commercial Information, Internet Activity, Education, Employment

   YOUR CALIFORNIA PRIVACY RIGHTS

   Subject to certain limitations, such as (a) exceptions permitted by applicable law and (b) verification of your identity, California residents may exercise the following privacy rights with regard to their Personal Information:

   Rights to Know or Access Your Personal Information. California residents have a right to access any of the following types of information which occurred in the prior 12-month period:

   • The specific pieces of Personal Information that we have collected from you;
   • The categories of Personal Information we collected from you;
   • The categories of sources from which the Personal Information was collected;
   • The categories of third parties to whom we have Disclosed your Personal Information;
   • The categories of Personal Information that we Sold or Shared, or which we Disclosed for a Business Purpose and the categories of third parties to whom it was Disclosed for a Business Purpose; and
   • The Business or Commercial Purpose for collecting, Sharing, or Selling your Personal Information.

   Right to Deletion. Subject to certain exceptions, you have a right to request that we delete the Personal Information we collected from you.

   Right to Correct. You have a right to request that we correct your inaccurate Personal Information. If we receive a request to correct, we will use commercially reasonable efforts to correct it. If necessary, we may ask that you provide documentation showing that the information we retained is inaccurate.

   Right to Data Portability. You may request a copy of the Personal Information you previously provided to us in a portable and, to the extent technically feasible, readily usable format.

   Right to Opt-Out of Sale/Sharing. You may direct us not to Sell or Share your Personal Information at any time (this is your right to “opt-out”).

   Right to Non-Discrimination. You have a right to not receive discriminatory treatment for exercising any of your rights under the CCPA.

   How to Exercise Your California Privacy Rights

   To exercise your California Privacy Rights, you may submit your request to us by:

   Emailing us at: ma*******@wo**********.com

   Calling us at: 800-236-3565

   Writing us at: 1450 McMahon Drive, Neenah, WI 54956

   Who May Exercise Your Rights. You may only make a request to exercise your rights on behalf of yourself. A parent or legal guardian may make a request on behalf of their child. A person that you authorize to act on your behalf may make a request related to your Personal Information.

   You may designate an authorized agent to make a request on your behalf to exercise your rights under the CCPA by doing the following: (1) provide the authorized agent written permission to do so; and (2) verify your own identity (per the process stated below), as well as the identity of the authorized agent. We may deny a request from an authorized agent if we do not have proof that they are authorized by you to act on your behalf.

   Verifying a Consumer Request. In order to verify your request, you must provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information, and you must describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. To verify your identity, we may ask you to provide additional information. Any information you provide will only be used to verify your request. When seeking additional information from you, we may contact you through your account or the contact phone number or email address you provided in your request. If we cannot verify your identity, we may deny your request.

   When We Will Respond. We will try to respond to your request within 45 days. If we require additional time, we will inform you of the reason and extension period. Any disclosures we provide to California residents will only cover the 12-month period preceding our receipt of your request.

   Notice of Right to Opt-Out of Sale/Sharing

   California residents have the right to opt out of the sale or sharing of their Personal Information at any time (this is your right to “opt-out”). You may also submit your opt-out request by:

   Emailing us at: ma*******@wo**********.com

   Calling us at: 800-236-3565

   Writing us at: 1450 McMahon Drive, Neenah, WI 54956

   Web Form:  You may submit your opt out request by completing our webform at the bottom of this page. 

   You may also designate an authorized agent to make an opt-out request on your behalf by providing the authorized agent written permission to do so. We may deny a request from an authorized agent if we do not have proof that they are authorized by you to act on your behalf.

   Opt Out Preference Signal or Mechanism

   California residents may opt out of the Sale or Sharing of their Personal Information by broadcasting an Opt Out Preference Signal, such as the Global Privacy Control (GPC) (on the browsers and/or browser extensions that support such a signal). To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.

   Shine the Light

   Pursuant to California Civil Code Section 1798.83, if you are a California resident, you have the right to obtain: (a) a list of all third parties to whom we may have disclosed your Personal Information within the past year for direct marketing purposes, and (b) a description of the categories of Personal Information disclosed, by contacting us per the “Contact Us” Section above.